1. Google Adsense - Google Adsense is the #1 advertising program on the web. Website owners in this program can earn money by displaying text and image ads served by Google. Additionally, Adsense allows for the implementation of site + web search boxes by Google, which can also generate revenue.

Adsense is a cost-per-click model, so you earn money on every click, unlike other programs which require an "action", lead or purchase. Additionally, what makes it unique is that the advertisements displayed are relevant to your website's content. It is also very easy to use and "hassle-free" and can even be used in many blogs. One set of code can be easily implemented into as many web pages as you want and content specific ads are generated on each of those pages. 

2. Commission Junction - Commonly referred to as "CJ"; Commission Junction provides a large network of advertisers and a lucrative revenue stream for your website or email marketing campaign. CJ works on a CPA or cost per action / purchase / lead model. So you display ads (mostly banner ads) of advertisers that accept you into their affiliate program. It can be very lucrative in that many of the advertisers will pay large commissions for leads or purchases of their items. A few examples: a major credit card company paying $200 for one of your visitors signing up for their credit card. A dating company paying $20 for a new sign up. CJ is very reliable with its advertising base and payouts.

Some drawbacks of CJ:  Many of their advertisers require applying for their programs. If your website is not approved by the advertiser, you cannot display ads for that advertiser. What makes it somewhat tedious is you have to generate lots of code for each link/ad you want to create. Also, the majority of the programs require a purchase to receive any credit. So you could end up sending a lot of traffic to an advertiser and receive nothing if a purchase or lead is not made. CJ Website: cj.com

Other Affiliate Programs: Double-click, Amazon, Apple, Ebay

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